Kendall Jenner
@kendalljenner
294M followers18 collections
Minimal Luxe — Elevated basics, understated affluence
Cues: Travertine, ivory tailoring
Brands: The Row • Aesop • Bottega
Minimal Luxe
Lewis Hamilton
@lewishamilton
37M followers18 collections
Techwear — Discipline × luxury × performance
Cues: Matte black gym décor, metallic gear
Brands: Dior Men • Y-3 • Lululemon
Techwear
Hailey Bieber
@haileybieber
51.2M followers18 collections
Clean Girl / Minimal Luxe — Polished restraint, wellness-core femininity
Cues: Beige tones, slick bun, Rhode vanity
Brands: Rhode • Bottega • Saint Laurent
Clean GirlMinimal Luxe
Emma Chamberlain
@emmachamberlain
2.3M followers12 collections
Retro 70s / Eclectic Cool — Thrift-core irony, authentic Gen-Z expression
Cues: Retro art walls, espresso corners
Brands: Miu Miu • LV • Urban Outfitters
Retro 70sEclectic Cool
6.0M followers15 collections
Soft Girl / Coquette — Playful 'it-girl' spontaneity, pink confidence
Cues: Velvet vanity, pearl clips
Brands: Glossier • Benefit • Revolve
Soft GirlCoquette
Matilda Djerf
@matildadjerf
3.1M followers18 collections
Scandi Pastel / Playful Calm — Airy, cozy, sustainable minimalism
Cues: Light oak, linen, white handbags
Brands: Djerf Avenue • Totême • HAY
Scandi PastelPlayful Calm
150M followers24 collections
Streetwear Luxe / Disruptive Icon — Street glam × empire-building confidence
Cues: Matte décor, bold silhouettes
Brands: Fenty • Savage x Fenty • Dior
Streetwear LuxeDisruptive Icon
47.8M followers14 collections
Urban Edge / Gender-Fluid Rebel — Latin trap meets couture rebellion
Cues: Chrome accents, graffiti art
Brands: Gucci • Jacquemus • Adidas
Urban EdgeGender-Fluid Rebel
18.2M followers17 collections
Cultural Innovator / Avant Street — Street philosopher, luxury edge
Cues: Industrial lofts, amber scents
Brands: Gucci • Bottega • AWGE
Cultural InnovatorAvant Street
3.5M followers19 collections
Avant-Garde / Cinematic Menswear — Expressive visual storytelling
Cues: Sculptural mirrors, cinematic poses
Brands: Dior • Loewe • Balmain
Avant-GardeCinematic Menswear
Lisa (BLACKPINK)
@lalalalisa_m
103M followers21 collections
Seoul Pop / Euro Luxe Hybrid — Global K-pop glam + couture poise
Cues: LED vanity, glossy leather
Brands: Celine • Prada • Bulgari
Seoul PopEuro Luxe Hybrid
Jennie (BLACKPINK)
@jennierubyjane
82M followers19 collections
Euro Chic / City Sophisticate — Parisian cool-girl minimalism
Cues: Brass fixtures, bold red lip
Brands: Chanel • Calvin Klein
Euro ChicCity Sophisticate
26.8M followers18 collections
Neo-Flamenco / Afro-Modern Heritage — Heritage × futurism × sensual power
Cues: Clay textures, gold details
Brands: Balmain • Acne • Miu Miu
Neo-FlamencoAfro-Modern Heritage
Pharrell Williams
@pharrell
14M followers20 collections
Visionary / Polymath Creator — Art-music-design hybrid
Cues: Sculptural furniture, bold color blocking
Brands: Louis Vuitton • Humanrace • Adidas
VisionaryPolymath Creator
283M followers23 collections
Cottagecore / Folk Romantic — Poetic nostalgia & warm domestic creativity
Cues: Floral wallpaper, candlelight
Brands: Stella McCartney • Anthropologie
CottagecoreFolk Romantic
18.5M followers16 collections
Y2K Pop / Expressive Hybrid — Humor + beauty + unapologetic glam
Cues: Glitter décor, vanity mirrors
Brands: Nike • Balmain Beauty • Revolve
Y2K PopExpressive Hybrid
G-Dragon (BIGBANG)
@xxxibgdrgn
27.5M followers16 collections
Seoul Pop Fusion / Street Royalty — K-pop couture pioneer, fearless innovator
Cues: Neon interiors, acrylic furniture
Brands: Chanel • Ambush • Nike Korea
Seoul Pop FusionStreet Royalty
Michael B. Jordan
@michaelbjordan
25M followers14 collections
Modern Gentleman / Heritage Modern — Refined masculinity with athletic edge
Cues: Dark wood, cufflinks, neutral tones
Brands: Coach • Ralph Lauren • LV
Modern GentlemanHeritage Modern
David Beckham
@davidbeckham
86M followers20 collections
Old Money / European Heritage — Heritage luxury with athletic refinement
Cues: Oak study, leather, tweed
Brands: Tudor • Dior Homme • Kent & Curwen
Old MoneyEuropean Heritage
480K followers12 collections
Afro-Modern Heritage / Designer Visionary — African futurist elegance blending culture & couture
Cues: Earthy palettes, sculptural tailoring
Brands: Thebe Magugu Studio • AZ Factory
Afro-Modern HeritageDesigner Visionary